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Event Planning

Have You Met?

David Erlich has one of those jobs that people dream about. He’s the Executive Vice President of Kroenke Sports Enterprises, and oversees the business operations of the teams and of the Pepsi Center. His job keeps him involved with the Avs and the Nuggets, as well as with non-player matters like sponsorships and events, which means sports teams one day and the Stones the next.

David had been a corporate attorney before landing in the sports world on somewhat of a lark. “My wife handed me the paper one day with a help wanted ad for a sports lawyer for Ascent Entertainment, which at the time owned the Avs and the Nuggets,” says David. “I didn’t really think I was qualified, but she encouraged me to send in my resume and I met with the general council and we really hit it off.

My first day of work was the day the Avs won the Stanley Cup. Then, when Stan Kroenke bought the sports teams he offered me the opportunity to get into the business side from the sports side. I went from a sports lawyer to the business side of sports and entertainment; I’ve got a great job.”

David grew up in New York City and is married to wife Meredith. They have two children, Mason, five and Eva, three. David and Meredith met in law school and lived in Pasadena before landing in Denver. “We were looking to move somewhere and my wife bought a book called 50 Fabulous Places to Live in the US; we picked places from the book to visit every weekend and nothing really fit for us, “he says. “And then we came to Denver and we had a great time. At the end of the weekend, we just looked at each other and decided this was it and we have been here happily for eight years.”

Family comes first for David and he loves nothing more than spending time with his wife and kids. “We’re having a great time watching the kids grow up and I wouldn’t want to live anywhere else, especially because there is so much we can all do together, like ski together on the weekends.” As far as future plans for David, he says, “Professionally, I’m very happy and personally, I’d love to become more involved with the Denver community.”

Which social event is your favorite? Chopper’s Dinner – I get to play bubble hockey and pop-a-shot.

What are your volunteer activities? Mask Project Corporate co-chair; Project Pave; Gold Crown Foundation; Denver Metro Convention and Visitor’s Bureau; Denver Sports Commission.

Who is the most interesting celebrity you ever met? John Elway – It’s easy to see why he is a great leader - he is smart, direct and funny.

If your life were a movie, who would play your part? Tom Hanks

When you move, what will your home tell its next owner, about you? His wife did all the design work while he played with the kids.

What one word would you use to describe yourself: Dedicated.

What word would you like others to use to describe you? Dedicated.

What was your first job? Busboy at Tortilla Flats, a great Mexican restaurant in Greenwich Village.

If there were one thing you would change about yourself, what would it be? I can be impatient. There are situations where I should take a step back and smell the flowers for a while.

What is your greatest indulgence? Movies – I have seen Annie Hall 47 times and the Godfather 69 times.

What or who is the greatest love of your life? My wife and kids.

Which talent would you most like to have? I wish I could play the piano. My wife plays and my kids are learning.

What is your current state of mind? I am very happy and grateful that things are going well with work and family.

What do you consider your greatest achievement? My kids.

What is your most treasured possession? I don’t really have a favorite possession but I kept journals for 10 years as a kid, and I lost them when I moved from New York.

What do you regard as the lowest depth of misery? Being alone without friends or family.

What is the quality you most like in a man? Loyalty.

What is the quality you most like in a woman? Loyalty.

Favorite books / Writers? Soldier of Great War – Mark Helprin / Lord of the Rings - Tolkien / Dune – Frank Herbert (I was a bit of a geek in high school as you can see).

What is the best advice you have ever received? My dad told me, “Life will throw you curve balls – it’s the measure of who you are in how you deal with them.”

What is your motto? From the movie Breaker Morant, “Live every day as if it were to be your last. Someday you’re sure to be right.” Appreciate life and all that you have, especially the basic things.