November 27, 2001 —
20 Fund-Raising Tips From Blacktie Panel
Gary Wright, president of G.A. Wright, Inc., owns and operates a direct mail company. Mr. Wright made several points about donors: find out what motivates them and capitalize on it; time your requests according to the life phase they are in (Are their children well out of college? Have they recently settled an estate?), and don't forget to culivate young donors. "It is all about relationship building," he said.
November 27, 2001 - 20 Fund-Raising Tips From Blacktie Panel