Captured Event

October 18, 2007 - Goodwill Now Appearing on Broadway

What: Grand opening party, fashion show and VIP celebration

Where: Goodwill Store - 21 South Broadway

When: Thursday, October 18, 2007

Time: 5:30 p.m., show tme; 6:15 p.m., fashion show; 7:00 p.m., ribbon cutting

Ticket Prices: By invitation

Beneficiary: Goodwill Industries of Denver

Founders: Rev. Edgar J. Helms in 1902

Catering: The Pines at Genesee

Special Thanks: Hinton Electric, Direct Factory Carpet, Certified Elevator, Design Excellence, Trim Master Painting, Inc, Dritwood Construction, Artistic Iron, Fineline Signs & Graphics, Coors Brewing Company, Forte' Advertising & Event Management, Advantage Signs

Event Coordinator: Kevin Jones and Alison Oyler

Board of Directors: Nelson G. Alston, Tom Athenour, George Bogdewiecz, Vice Chair, Mary Davis, Immediate Past Chair, Brent Drever, Rick Dutkiewicz, Bill Elsner, Secretary, Dale Flowers, Sam Freeman, Harold Klausner, Chair, Tamela Lee, David Leonard, Doug Linkhart, Scott Maierhofer, David Majcen, Carrie Mesch, James Meurer, Todd Munson, Jason Romero, Dean Salter, Bill Schmidt, Van Schoales, Greg Sherrill, John Shunk, Erin Smyth, Gully Stanford, Steven Swain, Treasurer, Dorothy Walker, Clifford Young

Blacktie Photos by: Howie Grapek

 OK, we're open for business!!  Goodwill president and CEO, Tim Welker holds the ribbon just after it is cut.
OK, we're open for business!! Goodwill president and CEO, Tim Welker holds the ribbon just after it is cut.
View all photos

As part of a year-long effort to reintroduce itself to the Denver market, Goodwill's new location on the corner of Broadway and Archer (21 South Broadway) presents the new face of Goodwill to the city. “This isn't your grandmother's thrift store,” explains Ric Berninzoni, VP of Retail Operations for Goodwill Industries. “We can be non-profit and still look good.”

The VIP preview party, held on Thursday, October 18th from 5:30 - 7:30 p.m., included a fashion show at 6:15 p.m. and a ribbon cutting ceremony at 7:00 p.m. Heavy hors d'oeuvres, beer and wine were served.

With historic 18-foot columns, hardwood floors and a commitment to providing better quality merchandise at its traditionally low prices, Goodwill's newest submission to Denver shopping is something never before seen by a thrift store. From the architectural beauty of the building, which once housed the first JC Penney west of the Mississippi, to the cozy and clean book nook; the shopping experience is one you might have at a department store but with an added thrill once you check the price tag.

Goodwill's Broadway store boasts an assortment of name brand previously worn items as well as high quality never used apparel. At this location, you can expect racks of ski wear (many items are brand new), modern and trendy fashions for men, women and children, furniture, over 500 shelf feet of knick knacks, picture frames, jewelry, accessories and thousands of book titles. As one of several new Goodwill stores opening in locations dominated by traditional retailers, Goodwill has improved the quality of donations to a degree that the stores now serve as a place where the need based shopper and the non need bargain hunter can each have a pleasant shopping experience. “With better locations and stores that are well maintained, and are cleaner, with better merchandise, we find that we get better donations and more shoppers, can keep prices as low as we always have, and this supports the mission of Goodwill Industries,” explains Berninzoni.

Goodwill Industries of Denver was recently selected as the 2007 non-profit of the year by the Denver Chamber of Commerce. Their mission is to ensure that every person in the community has the opportunity to live to his or her potential and to attain personal and economic self-sufficiency.

The grand opening of the Broadway store was Saturday October 20, with a subtle "Goodwill on Broadway" theme. All front range Denver stores had a 50% off sale to celebrate.

Goodwill's mission is “to ensure that every person in the community has the opportunity to live to his or her potential and to attain personal and economic self-sufficiency.” Goodwill believes in the power of work as a means to self-sufficiency and a transformational element in the lives of the more than 19,000 people served each year. Goodwill promotes sustainable change throughout the community and supports a growing economy through a model that provides education, training and opportunities to help the working poor, people moving from welfare to work, and disabled adults working to attain true self-sufficiency.

Goodwill serves as a link between the education and business communities by providing intensive, classroom-based career development services to more than 17,000 students in 27 area schools. These programs help students stay in school, graduate and prepare for post-secondary education or immediate entry into the workplace following graduation. Goodwill’s youth programs are proactive, prevention programs designed to help teens establish real-world connections between education, career development and the local business community.

For more information, please visit www.goodwilldenver.org

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